Kroobe

Telecom Marketing Coordinator
experience with enterprise Telecom (such as Data Center and Ethernet services) is a strong plus but not a must The Marketing Coordinator is responsible for developing and executing North America go-to-market plans. The primary focus for this position is the Telecommunications and Networking industries.
The Marketing Coordinator manages and delivers outbound marketing programs, campaigns and assets including collateral, whitepapers, website content, online media, events, lead generation and tradeshows. Additionally, the Marketing Coordinator will work with the sales team.
One should be experienced in developing and executing programs and activities to fill the sales pipeline with qualified leads that turn into sales. This person will define, execute, analyze and grow marketing and demand generation programs, including direct and e-mail marketing, online and search marketing, web and social media.
The Coordinator will engage and collaborate with their product, industry, sales and global marketing counterparts for planning and delivery of outbound assets and initiatives. Additionally, this position will work with functional areas of Marketing and agencies to create programs, campaigns and assets.
Primary responsibilities:
Coordination and execution of outbound marketing campaigns including direct mail nurturing campaigns, advertising, web seminars, ad word advertising, SEO updates and social media campaigns.
Ownership of internal processes for tracking, reporting and distribution of marketing leads. Collaboration on and development of demand generation plans, programs and campaigns
Program coordination and communication with the inside and direct sales organizations
Development of reference and guidance materials for inside sales specific to lead generation campaigns
Tracking and management of budgets and spending specific to lead generation programs
Overall administration of SalesForce.com for the marketing organization Qualifications:
Proven track record of building and managing successful lead generation programs
Demonstrated ability to work effectively within a group as well as independently without supervision
Experience managing SEM and SEO programs is a strong plus but not a must have
Strong relationship building skills
Strong communication, organization and multi-task management skills
Proficiency in Microsoft Office and Excel
Bachelor?s degree in Marketing preferred
A minimum of 3 years marketing experience preferably in the networking or telecommunications space Job Type: Full Time